Provided By Texas Association of Realtors
Shared By Jeannie Bauer
Thirty seconds
of Internet research can reveal a lot about a person. If that person happens to
be a buyer or seller in a real estate transaction, such a search could also
reveal motivations and other personal details that you won’t find in any
contract or addendum—details that could hurt his negotiating
position.
Buyers could post photos of a listing on Facebook along with
comments about how desperate they are to have their offer accepted. Sellers
might tweet about how they can’t wait to move away from a certain
neighbor.
If the other parties in a transaction or their agent sees these
posts, your clients’ negotiating position could be weakened, costing them money
or even killing a deal. Tell your clients to keep their real estate transactions
off social media channels. It doesn’t take much effort to Google someone’s
name.
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