How do you keep your business and social connections engaged with your posts? Read these tips to find out what you should be posting and how you should be managing your online content.
Before you post your listings or write about what you ate for lunch today, remember that while social networking and online interactions have the potential to turn into business opportunities, Facebook is best used as a way to connect with people on a social level.
Use the following tips to turn yourself into a Facebook posting pro.
Mix personal and business posts. Share great articles and content that your friends would find interesting. Whether it’s a new article from The New York Times on the $8,000 tax credit, or a link to a recipe to the potato salad you are making at a Labor Day party, mix it up. You can also post local events, a photo from your open house or links to videos on YouTube, for example, KW's This Month in Real Estate videos.
Keep your content fresh. Try to post at least once a day, but two or more times a day is best. This gives your friends an incentive to stay connected with you and to visit your page. Not only will your page offer great content, your contacts will continue to come back or even suggest new friends. An easy way to stay connected while on the go is by updating Facebook through your mobile or smart phone.
Join in the conversation. Engage in communication as much as possible. Comment on people’s photos, posts, notes, status updates and look for new friends regularly. Remember, whenever you comment on something it populates your home feed and your friend’s see what you’ve commented on. But, only comment if you have something worthwhile to say, not to just post your blog name or contact information.
If your content is quality, your time spent on social networking will be quality as well. Keep these tips in mind when posting and you will see increased success through your social media efforts.
Be sure to visit the Facebook Pages for KW: www.facebook.com/kellerwilliamsrealty; www.facebook.com/yourfirsthome; www.facebook.com/realestateshift; http://www.facebook.com/millionaireinvestor;and http://www.facebook.com/millionaireagent.
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